The data is just so many bits and bytes without the technology and data processing to sculpt it to meet our clients' marketing goals.

Over recent years Masada has developed custom technology to mix, match and score these disparate databases both quickly and efficiently to meet client needs.

Our batch processing systems combine two or more of the files, and create values and scores for precise marketing schedules. Our systems generally run on SAS and Oracle, but can be adapted to any modeling language required by statisticians. Our on line count and order delivery system can deliver names to the print shop in minutes.

All names are updated daily with credit bureau opt outs, DMA panders, NCOA new moves, and new Do Not Call lists to further improve performance. All processing is custom designed to meet client needs.